BURMA CAMPAIGN UK
Brand identity redesign / Website design / Stationery / Newsletter
Identity redesign for The Burma Campaign UK, a campaign group helping a country where the people are imprisoned, tortured, murdered & oppressed by the ruling military dictatorship.
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What Was Needed...
The peacock, whilst having long historical meaning inside Burma, had little or no significance to people in other countries - ie the target audience that the Burma Campaign UK wanted to appeal to for help & support. Also the logo had become dated and lacked visual impact in todays fast-paced, brand-saturated world.
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What Was Done...
A simple, bold identity was developed, symbolising the oppression and imprisonment of the Burmese people. A more modern logotype was created, with the hand-drawn lines also giving a sense of immediacy & urgency.
How it Helped...
The new identity gave a far more confident, modern and relevant voice to help campaign for urgent action on Burma.
“I feel the Burma Campaign UK now has a more professional and up to date feel. We have received very positive feedback from the website - it has a clearer layout and is easier to navigate.”
Anna Roberts, Executive Director, Burma Campaign UK
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Previous Design
An initial range of concepts were presented exploring different aspects of The Burma Campaign UKs work.
The chosen concept communicated the contrast of oppression versus freedom inside & outside of Burma - that while Burma is contained and closed off to the outside world, we in the UK perhaps take our freedom for granted.
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...However, the client insisted they wanted the 'UK' inside the contained box. So while losing a key part of the message, the oppression and confinement of the concept was retained.
